Assessing co-creation of value using service science to promote students shift from passive to active learners
In this paper our aim is to study the co-creation of value in E-learning in the context of Swedish higher education. In order to conceptualize the value realization in learning processes, we propose a framework based on service dominant logic and service science as well as on the revised Bloom’s taxonomy. The service science approach contends that universities and teachers can only propose value of education and offer resources to its realization, but the real value of learning is always created collaboratively and interactively with learners and learner networks. The interactive participation within learning networks entails that it is not sufficient to only acquire factual knowledge from others but it is also necessary to create and exchange new knowledge. In terms of the revised Bloom’s taxonomy this implies a shift from lower to higher order of thinking, towards more abstract forms of cognitive skills. We suggest that a successful interactive value realization in the learning process can facilitate the anticipated progress from passive to active learners. A pilot test has been conducted at the end of the spring semester 2015 on two distance based courses for bachelor students offered by the Department of Computer Science at Linnaeus University. The result from this preliminary survey aims to point out the direction for further research efforts.
Anderson, LW & Krathwohl, DR (eds.) 2001, A taxonomy for learning, teaching and
assisting: A revision of Bloom’s taxonomy of education objectives, New York:
Atherton JS 2013, Learning and Teaching; Bloom's taxonomy [On-line: UK]. Available
from: <http://www.learningandteaching.info/learning/bloomtax.htm>. [19 October
Churches, A, Welcome to the 21st Century. Available from:
<http://edorigami.wikispaces.com/21st+Century+Learners>. [17 October 2015].
Churches, A, Bloom's Digital taxonomy v3.01.pdf. Available from:
<http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy>. [17 October
Creswell, JW 2014, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4th edn, Sage Publications, Inc., Croydon, UK.
Krathwohl, D 2002, A Revision of Bloom's Taxonomy: An Overview. Theory Into Practice [serial online]. Available from: Business Source Premier, Ipswich, MA. Accessed
October 17, 2015.
Lee, YC, Yen, TM & Tsai, CH, 2008, ‘Modify IPA for quality improvement: Taguchi’s
signal-to-noise ratio approach’, The TQM Journal, vol. 20, no. 5, pp. 488-501. DOI: 10.1108/17542730810898458
Martilla, JA & James, JC 1997, ‘Importance-performance analysis’, Journal of Marketing, 41(Jan), pp. 77-79. https://doi.org/10.1177/002224297704100112
Naidu, S 2006, E-learning, A GuideBook of Principles, Procedures and Practices, New
Delhi, India: Commonwealth Educational Media Center for Asia. Available:
Service Science (2014). Available:
Ramaswamy, V 2009, ‘Co-creation of value: Towards an expanded paradigm of value
creation’, Marketing Review, vol. 6, pp. 11-17. https://doi.org/10.1007/s11621-009-0085-7
Spohrer, J & Maglio, PP, 2008, ‘The emergence of service science: Toward systematic
service innovations to accelerate co-creation of value’, Production and Operation
Management, vol. 17, no. 3, pp. 1-9. https://doi.org/10.3401/poms.1080.0027
Sporher, J, Vargo, SL, Caswell, N & Maglio, PP 2008, ‘The service system is the basic
abstraction of service science’, Proceedings of the 41st International Hawaii Conference on System Sciences, pp. 1-2. https://doi.org/10.1007/s10257-008-0105-1
Taguchi, G 1991, Taguchi methods: Signal-to-Noise Ratio for Quality Evaluation, 1:st
edn, American Suppliers Institute, Dearborn, MI.
Taloe Project. Available from: <https://taloe.up.pt/>. [19 October 2015].
Uden, L 2011, ‘Towards a New Model of Co-Creation of Value in E-Learning Service
Systems’, International Journal of Interactive Communication Systems and Technologies, vol. 1, no.1, pp. 36-49. DOI: 10.4018/ijicst.2011010103
Vargo, S.L., Maglio, P.P. & Akaka, M.A.. (2008). On value and value co-creation: A
service systems and service logic perspective. European Management Journal, 26, pp.
-152. DOI: 10.1016/j.emj.2008.04.003
Copyright (c) 2019 Jennifer Contreras, Päivi Jokela, Anne Norling
Detta verk är licensierat under en
Detta verk är licensierat under en Creative Commons Erkännande-IckeKommersiell 4.0 Internationell-licens.